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Gherardini, 3 colors shopping flag for Football World Cup 2010



The fashion brand Gherardini presents his Shopping Flag, created for Italian team supporters in the FIFA World Cup 2010, going live in South Africa from June 11th to July 11th 2010.
The fashion brand follows the latest trends, proposing an accessory specifically designed for those fans who feel the need to show their support all day long, in the hope of rising the World Cup once again after four years.

(May 2010)

Brembo, safety jacket with fashion


Brembo presents Brembo Life Jacket, the first jacket collection with airbags, granting maximum protection and style, for the urban biker safety.
The line will be licensed worldwide by Cionti Group.

 
(May 2010)

Lumberjack, Italian TV promotions


Lumberjack wiiling to strengthen his brand with a solid TV promotions campaign, featuring Carlo Conti and Simona Ventura.


(November 2009 - May 2010)

Gherardini heads to China and widens its licence network


The Florentine maison, celebrating his 125th anniversary since its establishment, will broaden its foreign distribution network targeting China, has, in fact, entered into an important agreement with a local Chinese group that foresees the opening of 23 stores over five years.
In order to strengthen its presence in the Far East, Gherardini will also inaugurate a corner at the prestigious LOTTE Duty Free department store in Seoul (South Korea).

Concurrently, the company continues its strategy aimed at strengthening its license network. After the agreement signed in June 2009 to license the production of umbrellas, launched in October 2009, the next Fall-Winter 2010/2011 collection foresees the inclusion of foulards, scarves and ties.


(March 2010)

Topo Gigio Personal Care


A license aimed at introducing Topo Gigio Personal Care collection has been signed with Guaber-Coswell group.
The collection will be available in shops across the Italian territory before the end of 2010.
(March 2010)

Brembo and Newmax present new motorcycle helmets line


Brembo and Newmax present a new motorcycle helmets line, Brembo branded, developed by under Newsmax license, cooperating with Brembo and Sabelt experts.
Brembo helmets are specifically designed for more safety, comfort and design, sporting the new "Automatic Fit Belt" locking system and differently shaped visors.